Don’t you think the beauty industry moves at a pace faster than our brain could comprehend?
One day you’re scrolling through TikTok to look for the bunny tongue lip, the next thing you know, they’re raving over the new mascara that promises to change your life. Your shopping cart is always full, but the trends die before you even make it to the payday sale! We rely on influencers for the “best” new products, our “true” shade matches through countless swatches, even copying styles that seem perfect online and yet again, we’re still left feeling dumbfounded and lost at the end of the day. If you relate to any of those situations, let me tell you: your frustrations are valid.
In a time where information overload becomes the norm, dissecting what’s true and what’s not becomes a homework of its own—and let’s be honest, we don’t have time for that.
Sure, the pressure of being a smart and mindful consumer is high, but it also costs you a huge portion of your time, energy, and commitment to become one. That’s where our platform, Powderoom, steps in. Think of it as a shortcut to make all-things-beauty easier to navigate, minus the stress. Sounds too good to be true? We’ll break it down for you.
With beauty now overflowing with endless trends and even more buzzwords, Powderoom feels the need to create a safe space where everyone can find their bits of clarity amidst the noise, a one-stop portal that serves you everything you need from debunking false claims to unpacking the latest internet hype. We’ll not only be your insightful and trustworthy friend, but we’ll also help introduce you to new brands that deserve the spotlight to keep you in the loop of the packed beauty scene.
Whether you’re a newbie, a long-time beauty enthusiast, or even part of the industry, Powderoom might be your new best friend. Our promise? Real reviews you can rely on—powered by lab experts, our editorial desk, and real users who’ve tested products firsthand. Beyond that, we dive deep into beauty trends, especially from the local scene, so you don’t just follow the hype blindly but, instead, provide better understanding. Everything you need, right at the palm of your hand.
What can I look forward to discovering in Powderoom?
A lot of things! One for sure is that we’ll make everything as fun and as digestible as possible.
Here, we don’t just keep up with trends—we ask what they’re doing to us. When every other week comes with a brand-new “must-have,” it’s only fair to wonder if the constant chase is making us more tired than inspired. And when the internet collectively realizes half of us have been mislabeling our undertones all this time, you can bet we’ll be there to unpack what that says about beauty standards and the industry behind them. You’ll also find stories that spotlight Indonesian beauty brands and creators that help shape the local scene, as well as guides to help you figure out what’s worth your attention and what’s just passing hype.
At Powderoom, we’ll go past the surface. We want your journey to feel rewarding and insightful instead of exhausting. Think of this space as your digital powder room, a space where you can pause and sort your thoughts out through a quick mirror check, a little refresh, so that you step back out feeling put together. We want to approach beauty: with curiosity, honesty, and just the right amount of wit. Consider us the friend who keeps up with everything but only passes on the good stuff. (Like your trusty close friend reviews, but in the form of a written media).
So pull up a chair, touch up your lipstick (or don’t, your call), read, explore, and be part of the conversation. We’ve saved you a seat in Powderoom so come hang out and make yourself feel at home!
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